Ad fraud and brand safety failure revelations crash industry's standard existing metrics. Only 36% of your investment may be viewed by humans. There is no guaranteed link between CPMs & audience quality, (ANA, Dec 23).
New-era analytics provides unique, actionable campaign ROI insights.
Crises in Brand Safety, Ad Placement, MFAs, Viewability, Lead & Affiliate fraud due to legacy of trust in sub-par technology.
Revolutionising ad ROI through javascript enabled tracking for each creative asset journey & analysis of every impression delivered.
The recently acknowledged scale of ad fraud and brand safety revelations made by industry leadership bodies are demanding a re-appraisal of marketing metrics as huge optimisation opportunities stare online marketers in the face.