Fraud doesn’t happen at the edges. It scales with spend, thrives in opacity, and aligns with the incentives of the digital supply chain.And criminals use AI to expand fraud’s scope and scale at speed.
High CTR, low CPC, massive reach, cheap video views, falsified attribution — these are fraud’s favorite hiding places.
Our marketing industry defends the very signals that fraudsters exploit. The hardest part isn’t the fraud itself — it’s accepting what it implies about past spend and performance.
Your Campaigns Need: Viewable by Real Human impressions
Attentive Human Audiences
'Attentiveness' is bigger than attention as it signals real intent
Attentiveness is measured by touch, click, scroll events. Measured live in real timeAny brand team’s biggest challenge today is to determine a more realitic impact of fraud on their camapign perfomance. Not ‘if’. The issue is ‘how much’?
Annually, as much as $90 Billion (2023 est) is diverted from budgets of online advertisers, rising to $170 Billion by 2028. (Juniper Research).
From bids won, through to impression delivered, viewable ads served to attentive human audiences, and in a brand safe environment.
Analytics tools now provide insights into traffic quality, as well as exact location and causation of ad fraud.
In 2023 significant leadership bodies (*ANA, IAB) have re-appraised previous estimates based on new research findings and analytics capabilities.
AI is exploited by criminal networks to scale the scope, complexity, and veracity of online ad fraud. Those new to modern fraud discovery, and therefore mitigation opportunities realise quickly that:
1. in early campaign stages, daily optimisations need to take place.
2. adding bad sites and apps to blocklists, while necessary, is ultimately a losing battle.
3. inclusion lists and direct buys are safest.
4. inclusion lists themselves are not devoid of fraud and waste, but focus on those platforms delivering the most human views and highest levels of ‘attentiveness’.
Let us show you what can be achieved, cost effectively, with a positive ROI in mind for you.
Truthsets.Online is an online advertising analytics, not a fraud verification, business. We work exclusively with FouAnalytics, designed by Dr Augustine Fou, globally remowned ad fraud researcher.
The industry accepts that fraud amounts to about 1% of campaign impression volume.1% is all the fraud they could ‘see’ and report on. Not all the fraud that there is.
The Pew Research Centre reported a substantial mismatch between human internet usage and the volume of advertising impressions purchased.
Human internet usage falls short of being able to ‘consume’ all of the +100 billion daily online ad impressions bought. One in every four online ad impressions is likely to be viewed by a real person.
FouAnalytics, created by Dr. Augustine Fou, a 17 year pioneer of adfraud research, originated from his experiences in the digital marketing industry where 25 years ago he discovered click-through rates (CTR) exceeding 100%.
Traditional analytics tools couldn’t reveal the extent of this fraud, nor could they provide supporting data, leading him to develop the in-ad / on-site JavaScript tag methodology deeply analysing online campaigns without collecting personal, private information.
Capabilities were added to track ad impressions, measurement for humans, their viewability & ‘attentiveness’, cookieless attribution, and addressing the issue of brand safety.
To maintain data integrity, robust cyber security measures are included, preventing tampering and ensuring the accuracy of data.
Truthsets.Online is globally licensed with an Africa exculsivity for FouAnalytics.
Join us and be part of the digital advertising revolution with our FREE zero obligation trial.
Discover the scope and scale of negative influences; use to benchmark against existing tools (that we claim are not doing their job effectively).
These real-world results are examples of campaigns for the top 4 brands in their markets, as analysed and compiled by Truthsets.Online in collaboration with and licensed by FouAnalytics. The numbers are important, but so is the significant range between high and low.
These are applicable to various campaign media types and buying processes: including direct buy, programmatic campaigns, inclusion / exclusion lists, social media (‘walled gardens’) with / without ad network inclusion.
How Good or Bad Can The Numbers Really Be For Any Given Campaign?
Know drop-off rates right through to human viewability
These cutting-edge methodologies, tools and analytics are now available for forward-thinking marketers dedicated to shaping their brand’s digital future.
FouAnalytics, powered by Truthsets.Online, is to online advertising what Google Analytics is to websites—a game-changer.
Ever questioned if bots are skewing your website’s bounce rates? Worried that a significant portion of your conversion metrics might be non-human? Pondered if a substantial amount, sometimes as high as 80%, of your paid ad impressions never reach a real person or remain unseen?
Concerned about the efficiency of frequency capping and geo-targeting in your campaigns? Curious about which publishers are truly adding value to your ad spend and where you might be losing money to ad fraud?
Truthsets.Online offers the answers with precision and insight.
For decision-makers committed to their brands’ success, spearheading the fight against Ad fraud, supply chain inefficiencies, and their effect on business performance, Truthsets.Online is your new path to optimising campaign performance including protecting your brand’s reputation.
Schedule your FREE trial, compare results with any other source, see new realities and possibilities, and be the catalyst for your brand’s journey to distinction.
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