The traditional media planning and buying model in the digital advertising industry, focused on maximizing impressions at the lowest cost, including the rise of programmatic advertising, has led to significant inefficiencies in campaign ROI. Concerningly, there is now hard evidence of shortcomings in supplier delivery and the presence of criminally driven fraudulent practices.
In an industry that has grown rapidly and become highly complex over the last nine years, the development of tools for effective campaign analysis has only recently caught up.
Truthsets.Online (TSO), based in Singapore, steps in to fill this gap. We offer vital online advertising analytics services, under the global license and with exclusive rights in Africa, granted by the esteemed, industry renowned, advertising fraud investigator, Dr. Augustine Fou for the use of his innovative FouAnalytics platform.
We provide data from the analytics process that is independent of media or supplier influences. We meticulously analyze each creative asset and every campaign impression, delivering insights that lead to actionable strategies for mitigating risks and optimizing campaign ROI.
To showcase our commitment to your brand’s digital marketing success, we offer a free, no-obligation campaign test. With a focus on high-level analysis, this test aims to identify areas of concern and areas of opportunity in your existing digital footprint.
Read about our full service solution
Our expert technical team will smoothly guide you through integrating JavaScript tags into your online campaign, initiating an exciting venture into fraud detection. With this integration, FouAnalytics diligently monitors every click, impression, and interaction, ensuring comprehensive vigilance.
To ensure the data we collect is not only extensive but also impactful, Truthsets.Online suggests a monitoring period of 2 to 4 weeks, or until your campaign reaches over 70+Million impressions. This is key for compiling a robust dataset, guaranteeing that the insights we provide are precise and lead to effective action.
After analyzing the data, Truthsets.Online reveals crucial insights, pinpointing opportunities for campaign optimization. Our commitment extends beyond mere problem identification; we offer strategic solutions tailored to elevate your web marketing strategies to industry standards and boost your brand's ROI.
Each engagement with Truthsets.Online concludes with a comprehensive Post-Test Report. This document crystallizes our insights and recommendations, offering a definitive guide to elevate your campaign. It underscores crucial areas for improvement and delivers transformative insights to reshape your digital advertising strategy.
Book a no-obligation free trial with us today, and let’s embark on a journey to refine and revitalise your digital advertising strategy.
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