The Staggering Reality Of Ad Fraud: A Call to Action
In the vast expanse of digital advertising, opportunity and risk walk hand-in-hand. By 2025, global advertising spending is expected to surge to a staggering $1.4 Trillion, with digital channels commanding around 59% ($850 Billion) of this colossal sum, as forecasted by WPP 2023. This projection underscores the dominance of digital strategies in the future of […]
Decoding The 90% Digital Ad Fraud: Transforming Challenge into Opportunity
The digital advertising landscape is evolving rapidly, but with this evolution comes hidden challenges. A shocking revelation has recently surfaced: brands that were once assured of only 1% “invalid traffic (IVT)” are now discovering that up to 80-90% of their campaigns are compromised by ad fraud bots. This revelation isn’t just surprising; it’s a clarion […]
