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Empowering Brands with New-Era Campaign Analytics

Truthsets.Online (TSO) provides unheralded campaign analytics services for today’s world, leveraging the cutting-edge FouAnalytics platform for insightful In-Ad and On-Site measurement. Our suite of services empowers your brand with the knowledge and tools needed for advanced campaign analysis and optimization.

01

Training for Mastery

We offer extensive training in the utilization, interpretation, and reporting of analytics outputs. Our goal is to ensure that your team is fully equipped to harness the power of FouAnalytics for optimal campaign insights.

02

In-Ad Measurement Precision

To track the lifecycle of each campaign asset, a JavaScript tag is embedded into your creative content. This enables precise measurement and tracking of the asset’s performance throughout the campaign.

03

On-Site Measurement Adaptability

Recognizing restrictions on platforms like Google and Meta against JavaScript tags in creative assets, we deploy tags on landing pages. This method effectively analyzes traffic from campaigns running on these platforms, ensuring comprehensive measurement.

04

Consulting for In-Depth Support

On request, we provide consulting services, offering ongoing in-depth support and education on ad fraud. Our consulting is tailored to meet your specific needs, ensuring you have the knowledge and tools to combat ad fraud effectively.

Transform your digital marketing campaign strategy with our FREE 2 to 4 week trial.

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Streamlined Implementation for Maximum Impact

  • Implementing our services at Truthsets.Online is a straightforward and swift process. We provide JavaScript tags that your brand team can easily insert into ads and landing pages as needed. Our implementation process is designed to seamlessly integrate with your operations, providing continuous support and training to empower your teams for independent, effective campaign management.
  • Internal Advocacy and Training: We will assist in popularizing analytics within your organization. Comprehensive online training is provided, covering system usage to report generation and including detailed technical Q&A sessions. These fortnightly live online sessions ensure that within three months, your teams will be proficient in managing campaigns, interpreting outputs, and implementing optimization and fine-tuning strategies.
  • Collaborative Team Structure: We advocate setting up a collaborative working group between your agency and client, with clearly defined roles encompassing deployment, system usage, and optimization steps implementation.
  • Focused First Three Months: During the initial contract period, TSO is committed to working closely with your brand teams. We lead and coordinate the implementation process, manage the online dashboard, delve into detailed data interrogation, and produce insightful campaign reports.​
  • Dedicated Support: A TSO customer success lead is an integral part of this working group for the initial three-month period, extending support thereafter as required.
  • Regular Stakeholder Engagement: Monthly meetings with all relevant stakeholders are scheduled to ensure alignment and continuous improvement.

Comprehensive Analytics for Informed Decisions

Our deliverables encompass, but are not limited to:

  • Impression and Ad Delivery Analysis: Monitoring drop-offs and delivery efficiency.
  • Interaction Type Analysis: Differentiating between human and non-human engagements.
  • Viewability Metrics: Assessing the visibility and impact of ads across platforms.
  • Device-Specific Insights: Analysing mobile (in-app) and desktop performance.
  • Advanced Targeting Analysis: Evaluating frequency caps, geo-targeting strategies, and inclusion or block lists.
  • Supplier Investment Insights: Guiding decisions based on supplier performance.

Optimization Plans: Proactive & Reactive Strategies

Our approach to optimization is twofold:

  • Reactive Strategies: Quickly addressing and rectifying current inefficiencies.
  • Proactive Planning: Application of learnings and preparing in advance for successive campaigns.

Empowering Teams through Training

We offer a comprehensive three-month bootcamp, transitioning from weekly to fortnightly sessions. This is designed to equip your teams with the knowledge and skills necessary to effectively manage and optimize your campaigns.

Building Awareness and Understanding

This is to popularize the awareness of ad fraud throughout your organization. By educating your team, we seek to cultivate a culture that is both informed and accepting of the steps taken to address ad fraud.

Ongoing Support: A Commitment to Excellence

Our support extends beyond service delivery. We’re committed to being a partner in your journey, offering ongoing assistance and guidance to ensure your campaigns not only meet but exceed expectations.

Transform your digital marketing campaign strategy with our FREE 2 to 4 week trial.

LET'S START TODAY

For decision-makers committed to their brands’ success, spearheading the fight against Ad fraud, supply chain inefficiencies, and their effect on business performance, Truthsets.Online is your new path to optimising campaign performance including protecting your brand’s reputation.

Schedule your FREE trial, compare results with any other source, see new realities and possibilities, and be the catalyst for your brand’s journey to distinction.

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Email:

[email protected]

WhatsApp:

+44 75 1845 9087 / +27 71 941 7565

Mobile:

+65 8678 5089 / +27 71 941 7565

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